AARYA SINGH
CRO DESIGN COORDINATOR
July 2024 - Present
PRODUCTION DESIGNER
Jan 2024 - July 2024
COMMUNICATION DESIGNER
Jan 2023 - Dec 2023
BRAND EXPERIENCE DESIGNER
Jan 2022 - Dec 2022
PRODUCT & MARKETING DESIGN INTERN
May 2021 - Jan 2022
1. Successfully onboarded multiple clients to develop their brand identity and landing pages, resulting in a guaranteed 100% increase in conversion rate optimization (CRO).
2. Managed and executed A/B testing for multiple clients concurrently, enhancing platform traffic and delivering improved design-driven results.
3. Revamped brand guidelines and advertising strategies for over 20 clients, resulting in consistent improvements in user engagement and click-through rates.
1. Curated campaigns and marketing design strategies that increased property management and rental enrollment by 6% in a month.
2. Created mobile and web prototypes for partner marketing side which provided the B2B team access to Flex’s customer services.
3. Redeveloped the brand book and created 360 design assets for the company.
1. Created visual experiences and social media/web design strategies that expedited member engagement by 30% for May–August.
2. Reconstructed the user journey for the Retirees Summary of Benefits Enrollment program, producing the highest number of enlistments in the decade.
1. Designed eyewear collection identity and store experience for the first ever
Pride Month Collection by the brand.
2. Conducted a landscape performance marketing analysis and created design solutions for web and print advertising, which increased sales and user engagement by 27% in 2022.
3. Introduced functional interactive features such as augmented reality to enhance the app and website experience.
1. Developed an in-house digital platform for web display product testing, cutting down on external expenditure for the solution by 20%.
2. Created a mobile experience for the platform to maximize employee convenience.
3. Designed brand guidelines and marketing assets for the 2021 Rokt Global Conference in Hawaii, which led to a 99% increase in employee enrollment for further conferences.
EDITORIAL DESIGNER
Dec 2020- May 2021
1. Redesigned editorial layouts and curated story lines and artwork for the bimonthly print and website news.
2. Created infographics, illustrations, and visual material adjacent to the yearly list of Fortune 500 companies for 2020.
3. Lead the Fortune MBA Programs campaign in the visual sector, increasing student enrollment by 43% in the year.
UI/UX DESIGN INTERN
Jan 2020 - Sept 2020
OPERATIONAL DESIGN ASSISTANT
Sept 2018 - Dec 2020
1. Amplified the user base for the fitness platform by 60% in 2019 by remodeling the website to a functional application.
2. Conducted real-time user research and analysis along with landscape auditing, involving 85 collaborative fitness boutiques in New York City.
1. Designed and developed an application for SVA students to navigate through the school campus and the city.
2. Created iOS and Android-based experiences, which were eventually used by the school to authorize citywide navigation.
3. Collaborated with instructors and students to enhance the app experience and produce efficient solutions to minimize commutes.
